[mk_page_section bg_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/shutterstock_1858860586-Converted-1.png” blend_mode=”screen” bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” speed_factor=”0.2″ video_loop=”false” min_height=”220″ full_height=”true” padding_top=”0″ top_shape_color=”#ffffff” bottom_shape_color=”#ffffff” sidebar=”sidebar-1″][vc_column width=”1/2″][vc_custom_heading text=”Improve Your Online Marketing With Us” font_container=”tag:h1|font_size:4vw|text_align:left|color:%2325aae0|line_height:1.2″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1679299086882{padding-bottom: 20px !important;}”][vc_custom_heading text=”Using Campaign watch is like having your top
competitors report their marketing strategy to
you first thing every morning.” font_container=”tag:p|font_size:1.5vw|text_align:left|color:%234a525c|line_height:1.4″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1679303998451{padding-bottom: 2.2vw !important;}”][mk_button_gradient size=”large” corner_style=”rounded” grandient_color_from=”#f4893c” grandient_color_to=”#eb6e15″]SCHEDULE DEMO[/mk_button_gradient][/vc_column][vc_column width=”1/2″][/vc_column][/mk_page_section][mk_page_section bg_color=”#014369″ sidebar=”sidebar-1″][vc_column][vc_row_inner css=”.vc_custom_1679056880131{padding-top: 64px !important;padding-bottom: 64px !important;}”][vc_column_inner][vc_custom_heading text=”Schedule A 15 Minute Demo ” font_container=”tag:h2|font_size:2.5vw|text_align:center|color:%23ffffff|line_height:1.2″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”And we’ll show you exactly what your competition is doing.” font_container=”tag:p|font_size:1.2vw|text_align:center|color:%23ffffff|line_height:1.2″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1679303763075{padding-bottom: 2vw !important;}”][mk_button_gradient size=”large” corner_style=”rounded” grandient_color_from=”#f4893c” grandient_color_to=”#eb6e15″ align=”center”]SCHEDULE DEMO[/mk_button_gradient][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section padding_top=”118″ padding_bottom=”120″ top_shape_color=”#ffffff” bottom_shape_color=”#ffffff” sidebar=”sidebar-1″][vc_column width=”1/2″ css=”.vc_custom_1679292141049{margin-top: 100px !important;}”][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/shutterstock_196546289-Converted-2.png” image_size=”full”][/vc_column][vc_column width=”1/2″][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”18″ font_weight=”300″ letter_spacing=”2″ margin_bottom=”” font_family=”none” align=”center”]

SERVICES

[/mk_fancy_title][vc_custom_heading text=”Why The Move to GA4?” font_container=”tag:h2|font_size:42|text_align:left|color:%23014369|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1679293619607{margin-bottom: 34px !important;}”][mk_icon_box icon=”mk-icon-check” title=”Shifts in the Industry/Regulations (timeline)” text_size=”26″ font_weight=”400″ icon_size=”medium” icon_color=”#4a525c” margin=”40″]

Privacy & Permission

[/mk_icon_box][mk_icon_box icon=”mk-icon-check” title=”Cross-Platform & Cross-Device Tracking” text_size=”26″ font_weight=”400″ icon_size=”medium” icon_color=”#4a525c” margin=”40″]

Tracking User Behaviors/Actions Across Devices

[/mk_icon_box][mk_icon_box icon=”mk-icon-check” title=”Third-Party Data Collection” text_size=”26″ font_weight=”400″ icon_size=”medium” icon_color=”#4a525c” margin=”40″]

Holes in data capture and measuring data equally

[/mk_icon_box][mk_icon_box icon=”mk-icon-check” title=”Controlling Data & Advanced Analytics (BI)” text_size=”26″ font_weight=”400″ icon_size=”medium” icon_color=”#4a525c” margin=”40″]

Emergence of CRM Platforms & Applied Machine Learning (BI)

[/mk_icon_box][/vc_column][/mk_page_section][mk_page_section][vc_column][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”18″ font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”” font_family=”none” align=”center”]

trust badging

[/mk_fancy_title][vc_custom_heading text=”Speaking Engagements
& Thought Leadership” font_container=”tag:h2|font_size:42|text_align:center|color:%23014369|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1679293774879{margin-bottom: 34px !important;}”][vc_column_text align=”center” margin_bottom=”60″] We’ve presented at 37 industry conferences.[/vc_column_text][mk_clients style=”column” column=”5″ gutter_space=”10″ count=”-1″ height=”72″ target=”_blank” margin_bottom=”0″][/vc_column][/mk_page_section][mk_page_section][vc_column css=”.vc_custom_1679296107125{padding-top: 100px !important;padding-bottom: 100px !important;}”][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”18″ font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”” font_family=”none”]

Shifts in Industry/Regulations

[/mk_fancy_title][vc_custom_heading text=”Landscape is Changing and
User Expectations Rising” font_container=”tag:h2|font_size:42|text_align:center|color:%23014369|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/3″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Group.png” image_size=”full” align=”center”][vc_custom_heading text=”Regulatory Changes” font_container=”tag:h3|font_size:26|text_align:center|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” css=”.vc_custom_1679296669831{margin-top: 40px !important;margin-bottom: 15px !important;}”][vc_column_text][/vc_column_text][mk_fancy_title color=”#4a525c” size=”16″ letter_spacing=”2″ font_family=”none” align=”center”]Regulations such as GDPR, CCPA have impacted how data can be collected and used[/mk_fancy_title][/vc_column][vc_column width=”1/3″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Ñëîé_2.png” image_size=”full” align=”center”][vc_custom_heading text=”Brower Updates” font_container=”tag:h3|font_size:26|text_align:center|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” css=”.vc_custom_1679296801366{margin-top: 40px !important;margin-bottom: 15px !important;}”][mk_fancy_title color=”#4a525c” size=”16″ letter_spacing=”2″ font_family=”none” align=”center”]Heightened controls are impacting traditional data collection (e.g., third-party cookies and device identifiers)[/mk_fancy_title][/vc_column][vc_column width=”1/3″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Group-153.png” image_size=”full” align=”center”][vc_custom_heading text=”User Privacy Controls” font_container=”tag:h3|font_size:26|text_align:center|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” css=”.vc_custom_1679296828932{margin-top: 40px !important;margin-bottom: 15px !important;}”][mk_fancy_title color=”#4a525c” size=”16″ letter_spacing=”2″ font_family=”none” align=”center”]Users are demanding more control and transparency over data collected and used for ads personalization[/mk_fancy_title][/vc_column][/mk_page_section][mk_page_section top_shape_color=”#ffffff” bottom_shape_color=”#ffffff” el_class=”main-about-section” sidebar=”sidebar-1″][vc_column width=”1/2″ css=”.vc_custom_1679298364963{padding-top: 100px !important;padding-bottom: 100px !important;}”][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”18″ font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”” font_family=”none”]

About Us

[/mk_fancy_title][vc_custom_heading text=”Who we are” font_container=”tag:h2|font_size:42|text_align:left|color:%23014369|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1679297647475{margin-bottom: 34px !important;}”][mk_fancy_title color=”#4a525c” size=”16″ line_height=”150″ letter_spacing=”2″ font_family=”none”]Lorem ipsum dolor sit amet consectetur. Et ac curabitur vivamus sed risus quam senectus. Sed ornare quam pellentesque id. At tristique pretium sed cursus ipsum tempor turpis. Aenean tempor nascetur viverra sit fermentum ultricies. Ut massa sagittis mi vulputate massa elementum leo mauris erat. Dictum turpis proin elementum sit cursus ipsum volutpat. Dictum platea faucibus vestibulum vitae fusce. Mauris vitae quis donec est varius. Sed est venenatis massa placerat quis condimentum arcu. Ut nulla in massa aenean pulvinar. Etiam magna non ut velit elit proin pretium id. Elit ullamcorper urna dignissim netus varius vitae. Purus faucibus arcu feugiat arcu adipiscing. Eu pharetra habitant sagittis euismod fermentum augue rhoncus in. Ac diam habitasse fermentum in cursus adipiscing massa ut.[/mk_fancy_title][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1679298374656{padding-top: 100px !important;padding-bottom: 100px !important;}”][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/shutterstock_1963271500-1.png” image_size=”full” frame_style=”rounded” align=”right”][/vc_column][/mk_page_section][mk_page_section bg_color=”#014369″ el_class=”demo-form-section” sidebar=”sidebar-1″][vc_column width=”1/6″ css=”.vc_custom_1679304888998{padding-top: 80px !important;padding-bottom: 80px !important;}”][/vc_column][vc_column width=”2/3″ css=”.vc_custom_1679305026336{padding-top: 80px !important;}”][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”18″ font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”” font_family=”none”]

Get in Touch

[/mk_fancy_title][vc_custom_heading text=”Schedule Demo Today” font_container=”tag:h2|font_size:42|text_align:center|color:%23ffffff|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1679304728816{margin-bottom: 34px !important;}”][mk_fancy_title color=”#ffffff” size=”16″ letter_spacing=”2″ margin_bottom=”50″ font_family=”none” align=”center”]Learn why fortune 500 advertisers and Agencies use Campaign Watch to gain a nearly unfair advantage. We won’t waste your time and will customize a DEMO to show you how to monetize the competitor data for your industry.[/mk_fancy_title][vc_column_text align=”center”][contact-form-7 id=”423″ title=”Schedule Demo”][/vc_column_text][/vc_column][vc_column width=”1/6″ css=”.vc_custom_1679304897342{padding-top: 80px !important;padding-bottom: 80px !important;}”][/vc_column][/mk_page_section][mk_page_section][vc_column css=”.vc_custom_1679309155175{padding-top: 110px !important;padding-bottom: 110px !important;}”][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”18″ font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”” font_family=”none” align=”center”]

Our Clients

[/mk_fancy_title][vc_custom_heading text=”Our Clients” font_container=”tag:h2|font_size:42|text_align:center|color:%23014369|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1679313227008{margin-bottom: 60px !important;}”][vc_row_inner el_class=”home_box_wrap” css=”.vc_custom_1679313294923{margin-bottom: 60px !important;}”][vc_column_inner width=”1/6″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/image-6.png” image_size=”full” align=”center” margin_bottom=”20″][/vc_column_inner][vc_column_inner width=”1/6″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/image-7.png” image_size=”full” align=”center” margin_bottom=”20″][/vc_column_inner][vc_column_inner width=”1/6″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/image-8.png” image_size=”full” align=”center” margin_bottom=”20″][/vc_column_inner][vc_column_inner width=”1/6″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/image-9.png” image_size=”full” align=”center” margin_bottom=”20″][/vc_column_inner][vc_column_inner el_class=”home_box_last” width=”1/6″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/image-10.png” image_size=”full” align=”center” margin_bottom=”20″][/vc_column_inner][vc_column_inner el_class=”delete_last_col” width=”1/6″][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”home_box_wrap”][vc_column_inner width=”1/6″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/image-11.png” image_size=”full” align=”center” margin_bottom=”20″][/vc_column_inner][vc_column_inner width=”1/6″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/image-12.png” image_size=”full” align=”center” margin_bottom=”20″][/vc_column_inner][vc_column_inner width=”1/6″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/image-13.png” image_size=”full” align=”center” margin_bottom=”20″][/vc_column_inner][vc_column_inner width=”1/6″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/image-14.png” image_size=”full” align=”center” margin_bottom=”20″][/vc_column_inner][vc_column_inner el_class=”home_box_last” width=”1/6″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/image-15.png” image_size=”full” align=”center” margin_bottom=”20″][/vc_column_inner][vc_column_inner el_class=”delete_last_col” width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section padding_top=”80″ margin_bottom=”80″ sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”18″ font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”” font_family=”none”]

Shifts

[/mk_fancy_title][vc_custom_heading text=”Shifts in industry/regulations” font_container=”tag:h2|font_size:42|text_align:left|color:%23014369|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][mk_fancy_title color=”#014369″ size=”16″ letter_spacing=”2″ font_family=”none”]Platforms/technology and Privacy laws have changed the ways marketers can capture user data[/mk_fancy_title][mk_icon_box icon=”mk-icon-circle-o” title=”Shifts in Platforms/Technology” title_color=”#25aae0″ margin=”10″][/mk_icon_box][mk_icon_box icon=”mk-icon-circle-o” title=”Shifts in Privacy Laws” icon_color=”#f4893c” title_color=”#f4893c” margin=””][/mk_icon_box][vc_row_inner el_class=”home_box_wrap” css=”.vc_custom_1679314783570{margin-top: 75px !important;}”][vc_column_inner width=”1/6″][vc_custom_heading text=”May 2018″ font_container=”tag:h4|font_size:16|text_align:center|color:%23f4893c” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”GDPR” font_container=”tag:p|font_size:16|text_align:center|color:%23f4893c” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/преузимање-1.png” image_size=”full” align=”center” margin_bottom=”20″][/vc_column_inner][vc_column_inner width=”1/6″][vc_custom_heading text=”July 2019″ font_container=”tag:h4|font_size:16|text_align:center|color:%2325aae0″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Apple ITP 2.2″ font_container=”tag:p|font_size:16|text_align:center|color:%2325aae0″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Apple-logo-2.png” image_size=”full” align=”center” margin_bottom=”20″][/vc_column_inner][vc_column_inner width=”1/6″][vc_custom_heading text=”September 2019″ font_container=”tag:h4|font_size:16|text_align:center|color:%2325aae0″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Apple ITP 2.3″ font_container=”tag:p|font_size:16|text_align:center|color:%2325aae0″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Apple-logo-2.png” image_size=”full” align=”center” margin_bottom=”20″][/vc_column_inner][vc_column_inner width=”1/6″][vc_custom_heading text=”July 2020″ font_container=”tag:h4|font_size:16|text_align:center|color:%23f4893c” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”CCPA” font_container=”tag:p|font_size:16|text_align:center|color:%23f4893c” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Group-138.png” image_size=”full” align=”center” margin_bottom=”20″][/vc_column_inner][vc_column_inner el_class=”home_box_last” width=”1/6″][vc_custom_heading text=”March 2021″ font_container=”tag:h4|font_size:16|text_align:center|color:%23f4893c” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Virginia CDPA” font_container=”tag:p|font_size:16|text_align:center|color:%23f4893c” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/image-1.png” image_size=”full” align=”center” margin_bottom=”20″][/vc_column_inner][vc_column_inner el_class=”delete_last_col” width=”1/6″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_separator][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/d.png” image_size=”full” align=”center” margin_bottom=”20″][vc_custom_heading text=”2002/2009″ font_container=”tag:h4|font_size:16|text_align:center|color:%2325aae0″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”ePrivacy Directive “Cookie Laws”” font_container=”tag:p|font_size:16|text_align:center|color:%2325aae0″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column_inner][vc_column_inner width=”1/6″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Apple-logo-2.png” image_size=”full” align=”center” margin_bottom=”20″][vc_custom_heading text=”February 2019″ font_container=”tag:h4|font_size:16|text_align:center|color:%2325aae0″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”ePrivacy Directive “Cookie Laws”” font_container=”tag:p|font_size:16|text_align:center|color:%2325aae0″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column_inner][vc_column_inner width=”1/6″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/1200px-Mozilla_Firefox_logo_2013-1.png” image_size=”full” align=”center” margin_bottom=”20″][vc_custom_heading text=”June 2019″ font_container=”tag:h4|font_size:16|text_align:center|color:%2325aae0″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Firefox ETP 1.0 (3.8%% Adoption)” font_container=”tag:p|font_size:16|text_align:center|color:%2325aae0″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column_inner][vc_column_inner width=”1/6″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/images-1.png” image_size=”full” align=”center” margin_bottom=”20″][vc_custom_heading text=”February 2020″ font_container=”tag:h4|font_size:16|text_align:center|color:%2325aae0″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Google Chrome Cookie Announcement (63.5% Adoption)” font_container=”tag:p|font_size:16|text_align:center|color:%2325aae0″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column_inner][vc_column_inner width=”1/6″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/CPRA-1.png” image_size=”full” align=”center” margin_bottom=”20″][vc_custom_heading text=”November 2020″ font_container=”tag:h4|font_size:16|text_align:center|color:%23f4893c” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”CPRA Passage (In effect 2023)” font_container=”tag:p|font_size:16|text_align:center|color:%23f4893c” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column_inner][vc_column_inner width=”1/6″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Apple-logo-2.png” image_size=”full” align=”center” margin_bottom=”20″][vc_custom_heading text=”April 2021″ font_container=”tag:h4|font_size:16|text_align:center|color:%2325aae0″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Apple ATT (App Tracking Transparency)” font_container=”tag:p|font_size:16|text_align:center|color:%2325aae0″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section el_class=”cross_device_section” sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”18″ font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”” font_family=”none” align=”center”]

Tracking

[/mk_fancy_title][vc_custom_heading text=”Core-Platform, Cross-Device
(Desktop, Tablet, Mobile)” font_container=”tag:h2|font_size:42|text_align:center|color:%23014369|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][mk_fancy_title color=”#014369″ size=”16″ letter_spacing=”2″ margin_bottom=”60″ font_family=”none” align=”center”]GA4 applies user-centric event-based tracking the single-user journey across platforms/devices[/mk_fancy_title][vc_row_inner][vc_column_inner width=”1/2″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/uni.png” image_size=”full”][vc_custom_heading text=”Session-Based Tracking” font_container=”tag:h3|font_size:36|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal”][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Applied Third-Party Cookie ID for Tracking” title_size=”16″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”20″ align=”left”][/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Tracked Individual Sessions” title_size=”16″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”20″ title_bottom_padding=”20″ align=”left”][/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Separated Cross-Platform, Cross-Device” title_size=”16″ title_weight=”normal” title_color=”#4a525c” align=”left”][/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Tracked Sessions and Hits” title_size=”16″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”20″ title_bottom_padding=”20″ align=”left”][/mk_icon_box2][mk_fancy_title tag_name=”h5″ color=”#4a525c” font_weight=”400″ letter_spacing=”1″ margin_top=”10″ font_family=”none”]*Users can be tracked across devices with ID/User Login[/mk_fancy_title][/vc_column_inner][vc_column_inner width=”1/2″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/New-Project.png” image_size=”full”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1679376652511{margin-top: 50px !important;}”][vc_column_inner width=”1/2″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/2020.png” image_size=”full”][/vc_column_inner][vc_column_inner width=”1/2″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/gg.png” image_size=”full”][vc_custom_heading text=”User Event-Based Tracking” font_container=”tag:h3|font_size:36|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal”][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Applied Device ID + First-Party Cookie ID or Google Signal or User ID for Tracking” title_size=”16″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”20″ align=”left”] [/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Aggregates User Behavioral Tracking Cross-Platform, Cross-Device” title_size=”16″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”20″ title_bottom_padding=”20″ align=”left”] [/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Tracks Events (action based)” title_size=”16″ title_weight=”normal” title_color=”#4a525c” align=”left”] [/mk_icon_box2][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section padding_top=”100″ padding_bottom=”80″ top_shape_color=”#ffffff” bottom_shape_color=”#ffffff” el_class=”cross_device_section” sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”18″ font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”” font_family=”none” align=”center”]

Why Us

[/mk_fancy_title][vc_custom_heading text=”Reasons You Should
Choose Campaing Watch” font_container=”tag:h2|font_size:42|text_align:center|color:%23014369|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_row_inner css=”.vc_custom_1679378528595{margin-top: 100px !important;}”][vc_column_inner width=”1/3″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Group-249.png” image_size=”full” align=”center”][vc_custom_heading text=”Lorem ipsum” font_container=”tag:h3|font_size:26|text_align:center|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” css=”.vc_custom_1679378351812{margin-top: 40px !important;margin-bottom: 16px !important;}”][mk_fancy_title color=”#4a525c” size=”16″ letter_spacing=”2″ margin_bottom=”10″ font_family=”none” align=”center”]Lorem ipsum dolor sit amet consectetur. Est arcu lectus quis aliquam. Vulputate eget nunc sed.[/mk_fancy_title][/vc_column_inner][vc_column_inner width=”1/3″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Group-249.png” image_size=”full” align=”center”][vc_custom_heading text=”Lorem ipsum” font_container=”tag:h3|font_size:26|text_align:center|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” css=”.vc_custom_1679378351812{margin-top: 40px !important;margin-bottom: 16px !important;}”][mk_fancy_title color=”#4a525c” size=”16″ letter_spacing=”2″ margin_bottom=”10″ font_family=”none” align=”center”]Lorem ipsum dolor sit amet consectetur. Est arcu lectus quis aliquam. Vulputate eget nunc sed.[/mk_fancy_title][/vc_column_inner][vc_column_inner width=”1/3″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Group-249.png” image_size=”full” align=”center”][vc_custom_heading text=”Lorem ipsum” font_container=”tag:h3|font_size:26|text_align:center|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” css=”.vc_custom_1679378351812{margin-top: 40px !important;margin-bottom: 16px !important;}”][mk_fancy_title color=”#4a525c” size=”16″ letter_spacing=”2″ margin_bottom=”10″ font_family=”none” align=”center”]Lorem ipsum dolor sit amet consectetur. Est arcu lectus quis aliquam. Vulputate eget nunc sed.[/mk_fancy_title][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section padding_top=”100″ padding_bottom=”100″ sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”18″ font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”” font_family=”none”]

GA4 USER TRACKING

[/mk_fancy_title][vc_custom_heading text=”GA4 Tracking Options:
Device IDs, Google Signals & User IDs” font_container=”tag:h2|font_size:42|text_align:left|color:%23014369|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1679384618961{margin-top: 20px !important;margin-bottom: 60px !important;}”][vc_row_inner][vc_column_inner width=”2/3″][vc_custom_heading text=”Devices IDs” font_container=”tag:h3|font_size:26|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” css=”.vc_custom_1679384223102{margin-bottom: 16px !important;}”][mk_fancy_title tag_name=”h5″ size=”16″ line_height=”170″ letter_spacing=”1″ margin_bottom=”0″ font_family=”none”]DEVICE ID GENERATES A RANDOM INTEGER STORED BY A FIRST-PARTY COOKIE 
making the user anonymous. Saved for two years after first stored.[/mk_fancy_title][mk_fancy_title tag_name=”h5″ color=”#4a525c” font_weight=”400″ letter_spacing=”1″ margin_top=”” margin_bottom=”” font_family=”none”]*Does not allow for cross-device tracking[/mk_fancy_title][vc_custom_heading text=”Google Signals*” font_container=”tag:h3|font_size:26|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” css=”.vc_custom_1679384477088{margin-top: 30px !important;margin-bottom: 16px !important;}”][mk_fancy_title tag_name=”h5″ size=”16″ line_height=”170″ letter_spacing=”1″ margin_bottom=”” font_family=”none”]GOOGLE SIGNALS REQUIRES USERS ARE LOGGED INTO THEIR GOOGLE ACCOUNT AND GIVEN CONSENT allowing GA4 to associate users with the event data it collects. Google Signals uses aggregate data, so personal data is anonymized and never processed by third parties. Personal user personal data is protected and is GDPR and other privacy laws compliant.[/mk_fancy_title][mk_fancy_title tag_name=”h5″ color=”#4a525c” font_weight=”400″ letter_spacing=”1″ margin_top=”” font_family=”none”]*Requires average of 500 Users Per Day[/mk_fancy_title][vc_custom_heading text=”User IDs” font_container=”tag:h3|font_size:26|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” css=”.vc_custom_1679384486845{margin-top: 30px !important;margin-bottom: 16px !important;}”][mk_fancy_title tag_name=”h5″ size=”16″ line_height=”170″ letter_spacing=”1″ font_family=”none”]USER ID REQUIRES USERS LOGIN TO THEIR ACCOUNT and is the most reliable method of tracking individual users across multiple devices, without cookies, it only works if users are authenticated or logged into your website/app during each session.[/mk_fancy_title][vc_column_text][/vc_column_text][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/gg.png” image_size=”full” align=”center” margin_bottom=”60″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/user-tracking.png” image_size=”full” align=”right”][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section bg_color=”#014369″ padding_top=”100″ padding_bottom=”80″ sidebar=”sidebar-1″][vc_column][vc_custom_heading text=”GA4 Privacy Consent Mode” font_container=”tag:h2|font_size:42|text_align:center|color:%23ffffff|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1679385227781{margin-top: 20px !important;margin-bottom: 60px !important;}”][vc_row_inner][vc_column_inner width=”1/2″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/shutterstock_196546289-Converted-3.png” image_size=”full”][/vc_column_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”Google Consent Mode” font_container=”tag:h3|font_size:36|text_align:left|color:%23ffffff|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” css=”.vc_custom_1679386703425{padding-bottom: 20px !important;}”][mk_fancy_title tag_name=”h5″ color=”#ffffff” size=”16″ line_height=”170″ letter_spacing=”1″ font_family=”none”]Google Consent Mode is a way for your website to measure conversions and get analytics insights while being fully GDPR, CCPA, LGPD compliant across Google Analytics, Google Tag Manager (GTM) and Google Ads.[/mk_fancy_title][mk_fancy_title tag_name=”h5″ color=”#ffffff” size=”16″ line_height=”170″ letter_spacing=”1″ font_family=”none”]Google’s privacy consent mode permit websites to honor the individual user’s consent preferences while still collecting anonymized metrics. It does not help target or identify users, but captures anonymous data reporting on content, conversions, and attribution which helps Google to model for gaps in conversions.[/mk_fancy_title][mk_fancy_title tag_name=”h5″ color=”#ffffff” size=”16″ line_height=”130″ letter_spacing=”1″ font_family=”none”]Google Consent Mode integrates with OneTrust, privacy management software.[/mk_fancy_title][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section padding_top=”100″ padding_bottom=”100″ top_shape_color=”#ffffff” bottom_shape_color=”#ffffff” el_class=”benefits_section” sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”18″ font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ font_family=”none” align=”center”]

benefits

[/mk_fancy_title][vc_custom_heading text=”GA4 Biggest Impact for Marketers” font_container=”tag:h2|font_size:42|text_align:center|color:%23014369|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1679390751490{margin-top: 20px !important;margin-bottom: 60px !important;}”][vc_row_inner][vc_column_inner width=”1/2″][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Privacy Compliance” title_size=”26″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”20″ title_bottom_padding=”20″ description_color=”#4a525c” align=”left”][/mk_icon_box2][vc_custom_heading text=”Shift from Third-party Cookies to Device IDs + First-party Cookies, Google Signals and/or User IDs” font_container=”tag:p|font_size:16|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1679392745593{margin-bottom: 20px !important;padding-left: 25px !important;}”][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”New Data Tracking” title_size=”26″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”20″ title_bottom_padding=”20″ description_color=”#4a525c” align=”left”][/mk_icon_box2][vc_custom_heading text=”Shift from Sessions + Hits to Events (action-based), track data cross-platform, cross-device” font_container=”tag:p|font_size:16|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1679392765678{margin-bottom: 20px !important;padding-left: 25px !important;}”][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Single Data Streams” title_size=”26″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”20″ title_bottom_padding=”20″ description_color=”#4a525c” align=”left”][/mk_icon_box2][vc_custom_heading text=”new way of collecting different sources of data under one property” font_container=”tag:p|font_size:16|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1679392804550{margin-bottom: 20px !important;padding-left: 25px !important;}”][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Business Objective Oriented” title_size=”26″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”20″ title_bottom_padding=”20″ description_color=”#4a525c” align=”left”][/mk_icon_box2][vc_custom_heading text=”Ability to label/track events that contribute to achieving your objective as a conversion” font_container=”tag:p|font_size:16|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1679392796711{margin-bottom: 20px !important;padding-left: 25px !important;}”][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Enhanced Reporting Capabilities” title_size=”26″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”20″ title_bottom_padding=”20″ description_color=”#4a525c” align=”left”][/mk_icon_box2][vc_custom_heading text=”Use of Machine Learning and Business Intelligence to turn Data into Actionable Insights” font_container=”tag:p|font_size:16|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1679392257029{margin-bottom: 30px !important;padding-left: 25px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/shutterstock_1722320872-Converted-1.png” image_size=”full” align=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section el_class=”user_engagement ” sidebar=”sidebar-1″][vc_column][vc_row_inner css=”.vc_custom_1679398343743{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1679395436360{margin-top: 180px !important;}”][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/shutterstock_1722320872-Converted-2.png” image_size=”full” align=”center”][/vc_column_inner][vc_column_inner width=”1/2″][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”” font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”0″ font_family=”none”]

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[/mk_fancy_title][vc_custom_heading text=”User Engagement Metrics” font_container=”tag:h2|font_size:42|text_align:left|color:%23014369|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1679395666259{margin-bottom: 40px !important;}”][vc_custom_heading text=”Understanding User Behavior” font_container=”tag:h3|font_size:26|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” css=”.vc_custom_1679393994117{margin-top: 20px !important;}”][mk_fancy_title tag_name=”h5″ color=”#4a525c” size=”16″ line_height=”170″ letter_spacing=”1″ font_family=”none”]GA4 metrics use events to measure engagement and give a well-rounded view of website visitor behaviors and actions.[/mk_fancy_title][mk_fancy_title tag_name=”h5″ color=”#4a525c” size=”16″ line_height=”170″ letter_spacing=”1″ font_family=”none”]Allow you to know exactly how your website visitors interacted with your content.[/mk_fancy_title][mk_fancy_title tag_name=”h5″ color=”#4a525c” size=”16″ line_height=”170″ letter_spacing=”1″ margin_bottom=”” font_family=”none”]Enhanced events include:[/mk_fancy_title][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Scroll data” title_size=”16″ title_weight=”normal” title_color=”#4a525c” description_color=”#4a525c” align=”left”][/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”File downloads” title_size=”16″ title_weight=”normal” title_color=”#4a525c” description_color=”#4a525c” align=”left”][/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Site search” title_size=”16″ title_weight=”normal” title_color=”#4a525c” description_color=”#4a525c” align=”left”][/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Video engagement” title_size=”16″ title_weight=”normal” title_color=”#4a525c” description_color=”#4a525c” align=”left”][/mk_icon_box2][mk_fancy_title tag_name=”h5″ color=”#4a525c” size=”16″ line_height=”170″ letter_spacing=”1″ margin_top=”20″ font_family=”none”]Understand how users interact with their site, what content is compelling users to take action, and what content needs further optimization.[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1679398361471{margin-bottom: 50px !important;padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column_inner width=”1/2″][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”” font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”0″ font_family=”none”]

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[/mk_fancy_title][vc_custom_heading text=”Customer Journey Tracking” font_container=”tag:h2|font_size:42|text_align:left|color:%23014369|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1679396053857{margin-bottom: 40px !important;}”][vc_custom_heading text=”Customer Journeys” font_container=”tag:h3|font_size:26|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” css=”.vc_custom_1679396063918{margin-top: 20px !important;}”][mk_fancy_title tag_name=”h5″ color=”#4a525c” size=”16″ line_height=”170″ letter_spacing=”1″ margin_bottom=”” font_family=”none”]With GA4, the focus is on users and their interactions, captured as events.[/mk_fancy_title][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Events can happen cross-platform and cross-device.” title_size=”16″ title_weight=”normal” title_color=”#4a525c” description_color=”#4a525c” align=”left”][/mk_icon_box2][mk_fancy_title tag_name=”h5″ color=”#4a525c” size=”16″ line_height=”170″ letter_spacing=”1″ margin_top=”10″ margin_bottom=”” font_family=”none”]GA4 Lifecycle Reports[/mk_fancy_title][mk_fancy_title tag_name=”h5″ color=”#4a525c” size=”16″ line_height=”170″ letter_spacing=”1″ margin_bottom=”” font_family=”none”]Designed to be aligned with the stages of the customer journey – acquisition, engagement, monetization, and retention.[/mk_fancy_title][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Better understand the journey” title_size=”16″ title_weight=”normal” title_color=”#4a525c” description_color=”#4a525c” align=”left”][/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Identify gaps and opportunities” title_size=”16″ title_weight=”normal” title_color=”#4a525c” description_color=”#4a525c” align=”left”][/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Gain insights into where to tweak your marketing strategies” title_size=”16″ title_weight=”normal” title_color=”#4a525c” description_color=”#4a525c” align=”left”][/mk_icon_box2][mk_fancy_title tag_name=”h5″ color=”#4a525c” size=”16″ line_height=”170″ letter_spacing=”1″ margin_top=”20″ font_family=”none”]Understand how users interact with their site, what content is compelling users to take action, and what content needs further optimization.[/mk_fancy_title][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1679396601777{margin-top: 180px !important;}”][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/shutterstock_1722320872-Converted-3.png” image_size=”full” align=”center”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1679398374359{margin-bottom: 50px !important;padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column_inner width=”1/2″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/shutterstock_1722320872-Converted-5.png” image_size=”full” align=”center”][/vc_column_inner][vc_column_inner width=”1/2″][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”” font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”0″ font_family=”none”]

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[/mk_fancy_title][vc_custom_heading text=”Analysis Hub” font_container=”tag:h2|font_size:42|text_align:left|color:%23014369|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1679396927226{margin-bottom: 40px !important;}”][vc_custom_heading text=”What Does the Analysis Hub Do?” font_container=”tag:h3|font_size:26|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” css=”.vc_custom_1679396939184{margin-top: 20px !important;}”][mk_fancy_title tag_name=”h5″ color=”#4a525c” size=”16″ line_height=”170″ letter_spacing=”1″ font_family=”none”]Analysis Hub is a collection of advanced analysis techniques to help you uncover deeper insights into your customers’ behaviors that go beyond the standard reports.[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1679398385928{margin-bottom: 50px !important;padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column_inner width=”1/2″][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”” font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”0″ font_family=”none”]

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[/mk_fancy_title][vc_custom_heading text=”Built in AI for Predictive Metrics” font_container=”tag:h2|font_size:42|text_align:left|color:%23014369|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1679398687602{margin-bottom: 20px !important;}”][mk_fancy_title tag_name=”h5″ color=”#4a525c” size=”16″ line_height=”170″ letter_spacing=”1″ margin_bottom=”0″ font_family=”none”]Use Behavioral Conversion Predictions to acquire new customers, prevent churn & improve ROAS[/mk_fancy_title][vc_custom_heading text=”AI Applied Machine Learning” font_container=”tag:h3|font_size:26|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal”][mk_fancy_title tag_name=”h5″ color=”#4a525c” size=”16″ line_height=”170″ letter_spacing=”1″ margin_bottom=”0″ font_family=”none”]Automate to create Audiences when Suers reach key business milestones[/mk_fancy_title][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Suggest Audiences” title_size=”16″ title_weight=”normal” title_color=”#4a525c” description_color=”#4a525c” align=”left”] [/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Predictive Metrics” title_size=”16″ title_weight=”normal” title_color=”#4a525c” description_color=”#4a525c” align=”left”] [/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Predictive Audiences” title_size=”16″ title_weight=”normal” title_color=”#4a525c” description_color=”#4a525c” align=”left”] [/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Remarketing Lists (for search ads)” title_size=”16″ title_weight=”normal” title_color=”#4a525c” description_color=”#4a525c” align=”left”] [/mk_icon_box2][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1679399037534{margin-top: 80px !important;}”][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/shutterstock_1722320872-Converted-6.png” image_size=”full” align=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section bg_color=”#014369″ el_class=”deploy_section” sidebar=”sidebar-1″][vc_column css=”.vc_custom_1679400193499{padding-top: 70px !important;padding-bottom: 70px !important;}”][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”” font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”0″ font_family=”none”]

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[/mk_fancy_title][vc_custom_heading text=”How It Works:
Deploy & Implement GA4 via Tag Manager” font_container=”tag:h2|font_size:42|text_align:center|color:%23ffffff|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1679401205292{margin-bottom: 20px !important;padding-bottom: 50px !important;}”][vc_row_inner is_fullwidth_content=”false” css=”.vc_custom_1679402990810{padding-right: 70px !important;padding-left: 70px !important;}”][vc_column_inner width=”1/2″][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector-1.png” title=”Define objectives” title_size=”26″ title_weight=”normal” title_color=”#ededed” description_color=”#4a525c” align=”left”][/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector-1.png” title=”Define objectives Define parameters & events to track” title_size=”26″ title_weight=”normal” title_color=”#ededed” description_color=”#4a525c” align=”left”][/mk_icon_box2][/vc_column_inner][vc_column_inner width=”1/2″][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector-1.png” title=”Set Up GTM Data Layer” title_size=”26″ title_weight=”normal” title_color=”#ededed” description_color=”#4a525c” align=”left”][/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector-1.png” title=”Pipe data into reporting, targeting & marketing campaigns” title_size=”26″ title_weight=”normal” title_color=”#ededed” description_color=”#4a525c” align=”left”][/mk_icon_box2][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1679402883443{margin-top: 70px !important;}”][vc_column_inner el_class=”.deploy_img” width=”1/2″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/image-4.png” image_size=”full”][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”20″ font_weight=”300″ letter_spacing=”1″ margin_bottom=”0″ font_family=”none”]Configuration[/mk_fancy_title][/vc_column_inner][vc_column_inner el_class=”.deploy_img” width=”1/2″][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/image-5.png” image_size=”full”][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”20″ font_weight=”300″ letter_spacing=”1″ margin_bottom=”0″ font_family=”none”]

Code Added to Pages

[/mk_fancy_title][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section padding_top=”100″ padding_bottom=”90″ sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”” font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”0″ font_family=”none”]

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[/mk_fancy_title][vc_custom_heading text=”How It Works:
Standard Tracking User Interface” font_container=”tag:h2|font_size:42|text_align:center|color:%23014369|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1679404362014{margin-bottom: 20px !important;}”][mk_image src=”https://www.campaignwatch.com/wp-content/uploads/2023/03/shutterstock_1722320872-Converted-7.png” image_size=”full” align=”center”][/vc_column][/mk_page_section][mk_page_section padding_top=”100″ padding_bottom=”120″ el_class=”custom_reporting” sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h4″ color=”#25aae0″ size=”” font_weight=”300″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”0″ font_family=”none”]

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[/mk_fancy_title][vc_custom_heading text=”Custom Reporting:
Audience Segmentation” font_container=”tag:h2|font_size:42|text_align:center|color:%23014369|line_height:1.2″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1679404471715{margin-bottom: 20px !important;}”][mk_fancy_title tag_name=”h5″ color=”#4a525c” size=”16″ line_height=”170″ letter_spacing=”1″ font_family=”none” align=”center”]Automate to create Audiences when Suers reach key business milestones[/mk_fancy_title][vc_custom_heading text=”Segmen audience” font_container=”tag:h3|font_size:36|text_align:center|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” css=”.vc_custom_1679404784003{padding-bottom: 20px !important;}”][vc_row_inner][vc_column_inner width=”1/3″][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”New Clients” title_size=”26″ title_weight=”normal” title_color=”#4A525C” title_top_padding=”20″ title_bottom_padding=”20″ description_color=”#4a525c” align=”left”][/mk_icon_box2][vc_custom_heading text=”Make inference based on receiving new subscriber email and click on link.” font_container=”tag:p|font_size:16|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1679406708641{margin-bottom: 30px !important;padding-left: 25px !important;}”][/vc_column_inner][vc_column_inner width=”1/3″][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Existing Clients” title_size=”26″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”20″ title_bottom_padding=”20″ description_color=”#4a525c” align=”left”][/mk_icon_box2][vc_custom_heading text=”Make inference based on visitors going to the client login page.” font_container=”tag:p|font_size:16|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1679406756078{margin-bottom: 30px !important;padding-left: 25px !important;}”][/vc_column_inner][vc_column_inner width=”1/3″][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Visitors/Prospective Clients” title_size=”26″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”20″ title_bottom_padding=”20″ description_color=”#4a525c” align=”left”][/mk_icon_box2][vc_custom_heading text=”Any visitors, non-clients” font_container=”tag:p|font_size:16|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1679406824135{margin-bottom: 30px !important;padding-left: 25px !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section padding_top=”” padding_bottom=”” margin_bottom=”70″ top_shape_color=”#ffffff” bottom_shape_color=”#ffffff” sidebar=”sidebar-1″][vc_column][vc_custom_heading text=”Track Behaviors And Goal Conversion” font_container=”tag:h3|font_size:36|text_align:center|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” css=”.vc_custom_1679407695420{padding-bottom: 20px !important;}”][vc_row_inner el_class=”custom_reporting_2″ css=”.vc_custom_1679459328625{padding-top: 60px !important;}”][vc_column_inner width=”1/3″][mk_icon_box2 icon_type=”image” icon_size=”64″ icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/One.png” title=”Filter by Business Unit” title_size=”26″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”20″ title_bottom_padding=”20″ description_color=”#4a525c” align=”left”][/mk_icon_box2][vc_custom_heading text=”What content area are they going to on the website? (Healthcare, Real Estate, Commercial Banking)” font_container=”tag:p|font_size:16|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1679459742567{padding-top: 20px !important;}”][/vc_column_inner][vc_column_inner width=”1/3″][mk_icon_box2 icon_type=”image” icon_size=”64″ icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/two.png” title=”Track Behaviors” title_size=”26″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”20″ title_bottom_padding=”20″ description_color=”#4a525c” align=”left”][/mk_icon_box2][vc_custom_heading text=”What events/action are they taking on the website within the business unit?” font_container=”tag:p|font_size:16|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1679459682542{padding-top: 20px !important;}”][/vc_column_inner][vc_column_inner width=”1/3″][mk_icon_box2 icon_type=”image” icon_size=”64″ icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/three.png” title=”Goal Conversion” title_size=”26″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”20″ title_bottom_padding=”20″ description_color=”#4a525c” align=”left”][/mk_icon_box2][vc_custom_heading text=”What events/action are completed that we assigned as a goal?” font_container=”tag:p|font_size:16|text_align:left|color:%234a525c|line_height:1.5″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1679459496402{padding-top: 20px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”goal_items”][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner width=”1/3″][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Visit Loan Information” title_size=”16″ title_weight=”normal” title_color=”#4A525C” title_top_padding=”20″ title_bottom_padding=”20″ description_color=”#4a525c” align=”left”][/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Download PDF” title_size=”16″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”” title_bottom_padding=”” description_color=”#4a525c” align=”left”][/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Go to Another Business Unit” title_size=”16″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”20″ title_bottom_padding=”20″ description_color=”#4a525c” align=”left”][/mk_icon_box2][/vc_column_inner][vc_column_inner width=”1/3″][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Visit Loan Information” title_size=”16″ title_weight=”normal” title_color=”#4A525C” title_top_padding=”20″ title_bottom_padding=”20″ description_color=”#4a525c” align=”left”][/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Visit Loan Information” title_size=”16″ title_weight=”normal” title_color=”#4a525c” title_top_padding=”” title_bottom_padding=”” description_color=”#4a525c” align=”left”][/mk_icon_box2][mk_icon_box2 icon_type=”image” icon_image=”https://www.campaignwatch.com/wp-content/uploads/2023/03/Vector.png” title=”Visit Loan Information” title_size=”16″ title_weight=”normal” title_color=”#4A525C” title_top_padding=”20″ title_bottom_padding=”20″ description_color=”#4a525c” align=”left”][/mk_icon_box2][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section]