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SERVICES
Privacy & Permission
Tracking User Behaviors/Actions Across Devices
Holes in data capture and measuring data equally
Emergence of CRM Platforms & Applied Machine Learning (BI)
Shifts in Industry/Regulations
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Shifts
GDPR
Apple ITP 2.2
Apple ITP 2.3
CCPA
Virginia CDPA
ePrivacy Directive “Cookie Laws”
ePrivacy Directive “Cookie Laws”
Firefox ETP 1.0 (3.8% Adoption)
Google Chrome Cookie Announcement (63.5% Adoption)
CPRA Passage (In effect 2023)
Apple ATT (App Tracking Transparency)
GDPR
Apple ITP 2.2
Apple ITP 2.3
CCPA
Virginia CDPA
ePrivacy Directive “Cookie Laws”
ePrivacy Directive “Cookie Laws”
Firefox ETP 1.0 (3.8%% Adoption)
Google Chrome Cookie Announcement (63.5% Adoption)
CPRA Passage (In effect 2023)
Apple ATT (App Tracking Transparency)
Tracking
Unlock the power of your online presence. Schedule a free consultation and transform your digital strategy today!
GA4 USER TRACKING
benefits
Shift from Third-party Cookies to Device IDs + First-party Cookies, Google Signals and/or User IDs
Shift from Sessions + Hits to Events (action-based), track data cross-platform, cross-device
new way of collecting different sources of data under one property
Ability to label/track events that contribute to achieving your objective as a conversion
Use of Machine Learning and Business Intelligence to turn Data into Actionable Insights
Code Added to Pages
Make inference based on receiving new subscriber email and click on link.
Make inference based on visitors going to the client login page.
Any visitors, non-clients
What content area are they going to on the website? (Healthcare, Real Estate, Financial Services)
What events/action are they taking on the website within the business unit?
What events/action are completed that we assigned as a goal?
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