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SERVICES

Why The Move to GA4?

Shifts in the Industry/Regulations (timeline)

Shifts in the Industry/Regulations (timeline)

Privacy & Permission

Cross-Platform & Cross-Device Tracking

Cross-Platform & Cross-Device Tracking

Tracking User Behaviors/Actions Across Devices

Third-Party Data Collection

Third-Party Data Collection

Holes in data capture and measuring data equally

Controlling Data & Advanced Analytics (BI)

Controlling Data & Advanced Analytics (BI)

Emergence of CRM Platforms & Applied Machine Learning (BI)

Shifts in Industry/Regulations

Landscape is Changing and User Expectations Rising

Regulatory Changes

Regulations such as GDPR, CCPA have impacted how data can be collected and used

Brower Updates

Heightened controls are impacting traditional data collection (e.g., third-party cookies and device identifiers)

User Privacy Controls

Users are demanding more control and transparency over data collected and used for ads personalization

Get in Touch

Schedule Demo Today

Learn why fortune 500 advertisers and Agencies use Campaign Watch to gain a nearly unfair advantage. We won’t waste your time and will customize a DEMO to show you how to monetize the competitor data for your industry.

TRUSTED WEB ANALYTICS CONSULTANTS

Our Clients

Shifts

Shifts In Industry/Regulations

Platforms/technology and Privacy laws have changed the ways marketers can capture user data

Shifts in Platforms/Technology

Shifts in Privacy Laws

May 2018

GDPR

July 2019

Apple ITP 2.2

September 2019

Apple ITP 2.3

July 2020

CCPA

March 2021

Virginia CDPA

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2002/2009

ePrivacy Directive “Cookie Laws”

February 2019

ePrivacy Directive “Cookie Laws”

June 2019

Firefox ETP 1.0 (3.8% Adoption)

February 2020

Google Chrome Cookie Announcement (63.5% Adoption)

November 2020

CPRA Passage (In effect 2023)

April 2021

Apple ATT (App Tracking Transparency)

May 2018

GDPR

July 2019

Apple ITP 2.2

September 2019

Apple ITP 2.3

July 2020

CCPA

March 2021

Virginia CDPA

2002/2009

ePrivacy Directive “Cookie Laws”

February 2019

ePrivacy Directive “Cookie Laws”

June 2019

Firefox ETP 1.0 (3.8%% Adoption)

February 2020

Google Chrome Cookie Announcement (63.5% Adoption)

November 2020

CPRA Passage (In effect 2023)

April 2021

Apple ATT (App Tracking Transparency)

Tracking

Core-Platform, Cross-Device
(Desktop, Tablet, Mobile)

GA4 Applies User-Centric Event-Based Tracking The Single-User Journey Across Platforms/Devices

Session-Based Tracking

Applied Third-Party Cookie ID for Tracking

Applied Third-Party Cookie ID for Tracking

Tracked Individual Sessions

Tracked Individual Sessions

Separated Cross-Platform, Cross-Device

Separated Cross-Platform, Cross-Device

Tracked Sessions and Hits

Tracked Sessions and Hits

*Users can be tracked across devices with ID/User Login

User Event-Based Tracking

Applied Device ID + First-Party Cookie ID or Google Signal or User ID for Tracking

Applied Device ID + First-Party Cookie ID or Google Signal or User ID for Tracking

Aggregates User Behavioral Tracking Cross-Platform, Cross-Device

Aggregates User Behavioral Tracking Cross-Platform, Cross-Device

Tracks Events (action based)

Tracks Events (action based)

Schedule A Free 15 Minute Consultation

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GA4 USER TRACKING

GA4 Tracking Options:
Device IDs, Google Signals & User IDs

Devices IDs

Device id generates a random integer stored by a first-party cookie
making the user anonymous. Saved for two years after first stored.
*Does not allow for cross-device tracking

Google Signals*

Google signals requires users are logged into their google account and given consent allowing GA4 to associate users with the event data it collects. Google Signals uses aggregate data, so personal data is anonymized and never processed by third parties. Personal user personal data is protected and is GDPR and other privacy laws compliant.
*Requires average of 500 Users Per Day

User IDs

User id requires users login to their account and is the most reliable method of tracking individual users across multiple devices, without cookies, it only works if users are authenticated or logged into your website/app during each session.

GA4 Privacy Consent Mode

Google Consent Mode is a way for your website to measure conversions and get analytics insights while being fully GDPR, CCPA, LGPD compliant across Google Analytics, Google Tag Manager (GTM) and Google Ads.
Google’s privacy consent mode permit websites to honor the individual user’s consent preferences while still collecting anonymized metrics. It does not help target or identify users, but captures anonymous data reporting on content, conversions, and attribution which helps Google to model for gaps in conversions.
Google Consent Mode integrates with OneTrust, privacy management software.

benefits

GA4 Biggest Impact for Marketers

Privacy Compliance

Privacy Compliance

Shift from Third-party Cookies to Device IDs + First-party Cookies, Google Signals and/or User IDs

New Data Tracking

New Data Tracking

Shift from Sessions + Hits to Events (action-based), track data cross-platform, cross-device

Single Data Streams

Single Data Streams

new way of collecting different sources of data under one property

Business Objective Oriented

Business Objective Oriented

Ability to label/track events that contribute to achieving your objective as a conversion

Enhanced Reporting Capabilities

Enhanced Reporting Capabilities

Use of Machine Learning and Business Intelligence to turn Data into Actionable Insights

BUSINESS INTELLIGENCE

User Engagement Metrics

Understanding User Behavior

GA4 metrics use events to measure engagement and give a well-rounded view of website visitor behaviors and actions.
Allow you to know exactly how your website visitors interacted with your content.
Enhanced events include:
Scroll data

Scroll data

File downloads

File downloads

Site search

Site search

Video engagement

Video engagement

Understand how users interact with their site, what content is compelling users to take action, and what content needs further optimization.

CLICK PATHING

Customer Journey Tracking

Customer Journeys

With GA4, the focus is on users and their interactions, captured as events.
Events can happen cross-platform and cross-device.

Events can happen cross-platform and cross-device.

GA4 Lifecycle Reports
Designed to be aligned with the stages of the customer journey – acquisition, engagement, monetization, and retention.
Better understand the journey

Better understand the journey

Identify gaps and opportunities

Identify gaps and opportunities

Gain insights into where to tweak your marketing strategies

Gain insights into where to tweak your marketing strategies

Understand how users interact with their site, what content is compelling users to take action, and what content needs further optimization.

AD HOC REPORTING

Analysis Hub

What Does the Analysis Hub Do?

Analysis Hub is a collection of advanced analysis techniques to help you uncover deeper insights into your customers’ behaviors that go beyond the standard reports.

FASTER ANALYSIS

Built in AI for Predictive Metrics

Use Behavioral Conversion Predictions to acquire new customers, prevent churn & improve ROAS

AI Applied Machine Learning

Automate to create Audiences when Suers reach key business milestones
Suggest Audiences

Suggest Audiences

Predictive Metrics

Predictive Metrics

Predictive Audiences

Predictive Audiences

Remarketing Lists (for search ads)

Remarketing Lists (for search ads)

DATA INTEGRITY

How It Works:
Deploy & Implement GA4 via Tag Manager

Define objectives

Define objectives

Define objectives Define parameters & events to track

Define objectives Define parameters & events to track

Set Up GTM Data Layer

Set Up GTM Data Layer

Pipe data into reporting, targeting & marketing campaigns

Pipe data into reporting, targeting & marketing campaigns

Configuration

Code Added to Pages

BEYOND DASHBOARDS

How It Works:
Standard Tracking User Interface

MARKETING AUTOMATION

Custom Reporting:
Audience Segmentation

GA4 allows us to identify/segment audiences and track events

Segment Audience

New Clients

New Clients

Make inference based on receiving new subscriber email and click on link.

Existing Clients

Existing Clients

Make inference based on visitors going to the client login page.

Visitors/Prospective Clients

Visitors/Prospective Clients

Any visitors, non-clients

Track Behaviors And Goal Conversion

Filter by Business Unit

Filter by Business Unit

What content area are they going to on the website? (Healthcare, Real Estate, Financial Services)

Track Behaviors

Track Behaviors

What events/action are they taking on the website within the business unit?

Visit Loan Information

Visit Loan Information

Download PDF

Download PDF

Go to Another Business Unit

Go to Another Business Unit

Goal Conversion

Goal Conversion

What events/action are completed that we assigned as a goal?

Complete Form

Complete Form

Download PDF

Download PDF

Called Assigned Number

Called Assigned Number

Schedule A Free 15 Minute Consultation

Unlock the power of your online presence. Schedule a free consultation and transform your digital strategy today!