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SERVICES
Why The Move to GA4?
Shifts in the Industry/Regulations (timeline)
Privacy & Permission
Cross-Platform & Cross-Device Tracking
Tracking User Behaviors/Actions Across Devices
Third-Party Data Collection
Holes in data capture and measuring data equally
Controlling Data & Advanced Analytics (BI)
Emergence of CRM Platforms & Applied Machine Learning (BI)
Shifts in Industry/Regulations
Landscape is Changing and User Expectations Rising
Regulatory Changes
Regulations such as GDPR, CCPA have impacted how data can be collected and used
Brower Updates
Heightened controls are impacting traditional data collection (e.g., third-party cookies and device identifiers)
User Privacy Controls
Users are demanding more control and transparency over data collected and used for ads personalization
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Our Clients
Shifts
Shifts In Industry/Regulations
Platforms/technology and Privacy laws have changed the ways marketers can capture user data
May 2018
GDPR
July 2019
Apple ITP 2.2
September 2019
Apple ITP 2.3
July 2020
CCPA
March 2021
Virginia CDPA
2002/2009
ePrivacy Directive “Cookie Laws”
February 2019
ePrivacy Directive “Cookie Laws”
June 2019
Firefox ETP 1.0 (3.8% Adoption)
February 2020
Google Chrome Cookie Announcement (63.5% Adoption)
November 2020
CPRA Passage (In effect 2023)
April 2021
Apple ATT (App Tracking Transparency)
May 2018
GDPR
July 2019
Apple ITP 2.2
September 2019
Apple ITP 2.3
July 2020
CCPA
March 2021
Virginia CDPA
2002/2009
ePrivacy Directive “Cookie Laws”
February 2019
ePrivacy Directive “Cookie Laws”
June 2019
Firefox ETP 1.0 (3.8%% Adoption)
February 2020
Google Chrome Cookie Announcement (63.5% Adoption)
November 2020
CPRA Passage (In effect 2023)
April 2021
Apple ATT (App Tracking Transparency)
Tracking
Core-Platform, Cross-Device
(Desktop, Tablet, Mobile)
GA4 Applies User-Centric Event-Based Tracking The Single-User Journey Across Platforms/Devices
Session-Based Tracking
Applied Third-Party Cookie ID for Tracking
Tracked Individual Sessions
Separated Cross-Platform, Cross-Device
Tracked Sessions and Hits
*Users can be tracked across devices with ID/User Login
User Event-Based Tracking
Applied Device ID + First-Party Cookie ID or Google Signal or User ID for Tracking
Aggregates User Behavioral Tracking Cross-Platform, Cross-Device
Tracks Events (action based)
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GA4 USER TRACKING
GA4 Tracking Options:
Device IDs, Google Signals & User IDs
Devices IDs
Device id generates a random integer stored by a first-party cookie
making the user anonymous. Saved for two years after first stored.
*Does not allow for cross-device tracking
Google Signals*
Google signals requires users are logged into their google account and given consent allowing GA4 to associate users with the event data it collects. Google Signals uses aggregate data, so personal data is anonymized and never processed by third parties. Personal user personal data is protected and is GDPR and other privacy laws compliant.
*Requires average of 500 Users Per Day
User IDs
User id requires users login to their account and is the most reliable method of tracking individual users across multiple devices, without cookies, it only works if users are authenticated or logged into your website/app during each session.
GA4 Privacy Consent Mode
Google Consent Mode
Google Consent Mode is a way for your website to measure conversions and get analytics insights while being fully GDPR, CCPA, LGPD compliant across Google Analytics, Google Tag Manager (GTM) and Google Ads.
Google’s privacy consent mode permit websites to honor the individual user’s consent preferences while still collecting anonymized metrics. It does not help target or identify users, but captures anonymous data reporting on content, conversions, and attribution which helps Google to model for gaps in conversions.
Google Consent Mode integrates with OneTrust, privacy management software.
benefits
GA4 Biggest Impact for Marketers
Privacy Compliance
Shift from Third-party Cookies to Device IDs + First-party Cookies, Google Signals and/or User IDs
New Data Tracking
Shift from Sessions + Hits to Events (action-based), track data cross-platform, cross-device
Single Data Streams
new way of collecting different sources of data under one property
Business Objective Oriented
Ability to label/track events that contribute to achieving your objective as a conversion
Enhanced Reporting Capabilities
Use of Machine Learning and Business Intelligence to turn Data into Actionable Insights
User Engagement Metrics
Understanding User Behavior
GA4 metrics use events to measure engagement and give a well-rounded view of website visitor behaviors and actions.
Allow you to know exactly how your website visitors interacted with your content.
Enhanced events include:
Scroll data
File downloads
Site search
Video engagement
Understand how users interact with their site, what content is compelling users to take action, and what content needs further optimization.
Customer Journey Tracking
Customer Journeys
With GA4, the focus is on users and their interactions, captured as events.
Events can happen cross-platform and cross-device.
GA4 Lifecycle Reports
Designed to be aligned with the stages of the customer journey – acquisition, engagement, monetization, and retention.
Better understand the journey
Identify gaps and opportunities
Gain insights into where to tweak your marketing strategies
Understand how users interact with their site, what content is compelling users to take action, and what content needs further optimization.
Analysis Hub
What Does the Analysis Hub Do?
Analysis Hub is a collection of advanced analysis techniques to help you uncover deeper insights into your customers’ behaviors that go beyond the standard reports.
Built in AI for Predictive Metrics
Use Behavioral Conversion Predictions to acquire new customers, prevent churn & improve ROAS
AI Applied Machine Learning
Automate to create Audiences when Suers reach key business milestones
Suggest Audiences
Predictive Metrics
Predictive Audiences
Remarketing Lists (for search ads)
How It Works:
Deploy & Implement GA4 via Tag Manager
Define objectives
Define objectives Define parameters & events to track
Set Up GTM Data Layer
Pipe data into reporting, targeting & marketing campaigns
Configuration
Code Added to Pages
How It Works:
Standard Tracking User Interface
Custom Reporting:
Audience Segmentation
GA4 allows us to identify/segment audiences and track events
Segment Audience
New Clients
Make inference based on receiving new subscriber email and click on link.
Existing Clients
Make inference based on visitors going to the client login page.
Visitors/Prospective Clients
Any visitors, non-clients
Track Behaviors And Goal Conversion
Filter by Business Unit
What content area are they going to on the website? (Healthcare, Real Estate, Financial Services)
Track Behaviors
What events/action are they taking on the website within the business unit?
Visit Loan Information
Download PDF
Go to Another Business Unit
Goal Conversion
What events/action are completed that we assigned as a goal?
Complete Form
Download PDF
Called Assigned Number
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Unlock the power of your online presence. Schedule a free consultation and transform your digital strategy today!
