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Shifts in Industry/Regulations
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Shifts
GDPR
Apple ITP 2.2
Apple ITP 2.3
CCPA
Virginia CDPA
ePrivacy Directive “Cookie Laws”
ePrivacy Directive “Cookie Laws”
Firefox ETP 1.0 (3.8% Adoption)
Google Chrome Cookie Announcement (63.5% Adoption)
CPRA Passage (In effect 2023)
Apple ATT (App Tracking Transparency)
GDPR
Apple ITP 2.2
Apple ITP 2.3
CCPA
Virginia CDPA
ePrivacy Directive “Cookie Laws”
ePrivacy Directive “Cookie Laws”
Firefox ETP 1.0 (3.8%% Adoption)
Google Chrome Cookie Announcement (63.5% Adoption)
CPRA Passage (In effect 2023)
Apple ATT (App Tracking Transparency)
Why Us
Code Added to Pages
Make inference based on receiving new subscriber email and click on link.
Make inference based on visitors going to the client login page.
Any visitors, non-clients
What content area are they going to on the website? (Healthcare, Real Estate, Financial Services)
What events/action are they taking on the website within the business unit?
What events/action are completed that we assigned as a goal?