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YOU’RE IN GOOD COMPANY
Speaking Engagements
& Thought Leadership
We’ve presented at 37 industry conferences.
Shifts in Industry/Regulations
Landscape is Changing and User Expectations Rising
Regulatory Changes
Regulations such as GDPR, CCPA have impacted how data can be collected and used
Brower Updates
Heightened controls are impacting traditional data collection (e.g., third-party cookies and device identifiers)
User Privacy Controls
Users are demanding more control and transparency over data collected and used for ads personalization
About Us
Who we are
Get in Touch
Schedule Demo Today
Learn why fortune 500 advertisers and Agencies use Campaign Watch to gain a nearly unfair advantage. We won’t waste your time and will customize a DEMO to show you how to monetize the competitor data for your industry.
Our Clients
Shifts
Shifts In Industry/Regulations
Platforms/technology and Privacy laws have changed the ways marketers can capture user data
May 2018
GDPR
July 2019
Apple ITP 2.2
September 2019
Apple ITP 2.3
July 2020
CCPA
March 2021
Virginia CDPA
2002/2009
ePrivacy Directive “Cookie Laws”
February 2019
ePrivacy Directive “Cookie Laws”
June 2019
Firefox ETP 1.0 (3.8% Adoption)
February 2020
Google Chrome Cookie Announcement (63.5% Adoption)
November 2020
CPRA Passage (In effect 2023)
April 2021
Apple ATT (App Tracking Transparency)
May 2018
GDPR
July 2019
Apple ITP 2.2
September 2019
Apple ITP 2.3
July 2020
CCPA
March 2021
Virginia CDPA
2002/2009
ePrivacy Directive “Cookie Laws”
February 2019
ePrivacy Directive “Cookie Laws”
June 2019
Firefox ETP 1.0 (3.8%% Adoption)
February 2020
Google Chrome Cookie Announcement (63.5% Adoption)
November 2020
CPRA Passage (In effect 2023)
April 2021
Apple ATT (App Tracking Transparency)
Why Us
Reasons You Should
Choose Campaing Watch
Web Analytics
Tag Management
Qualitative Analysis
User Engagement Metrics
Understanding User Behavior
GA4 metrics use events to measure engagement and give a well-rounded view of website visitor behaviors and actions.
Allow you to know exactly how your website visitors interacted with your content.
Enhanced events include:
Scroll data
File downloads
Site search
Video engagement
Understand how users interact with their site, what content is compelling users to take action, and what content needs further optimization.
How It Works:
Deploy & Implement GA4 via Tag Manager
Define objectives
Define objectives Define parameters & events to track
Set Up GTM Data Layer
Pipe data into reporting, targeting & marketing campaigns
Configuration
Code Added to Pages
How It Works:
Standard Tracking User Interface
Custom Reporting:
Audience Segmentation
GA4 allows us to identify/segment audiences and track events
Segment Audience
New Clients
Make inference based on receiving new subscriber email and click on link.
Existing Clients
Make inference based on visitors going to the client login page.
Visitors/Prospective Clients
Any visitors, non-clients
Track Behaviors And Goal Conversion
Filter by Business Unit
What content area are they going to on the website? (Healthcare, Real Estate, Financial Services)
Track Behaviors
What events/action are they taking on the website within the business unit?
Visit Loan Information
Download PDF
Go to Another Business Unit
Goal Conversion
What events/action are completed that we assigned as a goal?
Complete Form
Download PDF
Called Assigned Number
